The Charity Label

E-commerce Store & Brand Identity

The Charity Label is an e-commerce apparel company that I and two collegues founded in 2016. The company creates stylish designs that make you feel good and look good - all while making the world a better place. By turning stylish products into a giving movement we are able to donate 10% of every product purchased to a non-profit we sponsor per quarter. We branded, marketed, and created all of the materials and goods needed to execute our vision for this successful business venture.

The Logo was inspired by the meaning of the word bracket. Brackets typically enclose a thought or idea that needs to remain separate from others while it can also represent a section or group of people with similarities. The brand name falls within the brackets representing the stability and exclusivity behind the product and the customers that are helping make a difference. The reason for the break in the right bracket is to show that there are always ways to break down walls and get involved, while highlighting that "opportunity" in the bottom blue section of the bracket.

thecharitylabel.COM

Here is the cover of the ChariteeLLP.com e-commerce site. Our website features all products for sale on an e-commerce store, as well as how we give back, our story, team, and blog.

SOCIAL STRATEGY

Above is an example of our primary marketing tool: Instagram. We also use Facebook and customer referrals to market the company, the mission, and the products. We edited and shot our images with a similar look and feel among all of our images and promotional materials to reinforce our brand across all marketing platforms.

BRAND PACKAGING

We created clothing tags and branded merchandise to reinforce our branding. Every order that was made was individually packaged and shipped in branded box. It states: "It takes one person to change the world, it takes a t-shirt to start...now go help the world see the good."